To support Harmony Ambition 2030, the program will also be guided by a newly created Harmony Council. To ensure maximum impact, it has been co-created with farmers, NGOs, agro-ecological experts and technical institutes. The Harmony program is based on more than 15 years of experience. All this is part of our long-term business growth ambition and mission to offer consumers the right snack, for the right moment, made the right way.” “We are working with local farmers and partners across Europe to help create a world where the wheat for our well-loved biscuits is grown in thriving and biodiverse environments. “Harmony Ambition 2030 is a key part of our sustainability strategy,” said Peter Seymour, Senior Vice President Marketing & Strategy, Europe. The company has made sustainability one of the four pillars of its long-term growth strategy, helping to drive positive change at scale across a focused set of environmental, social, and governance priorities. Consumers: A pioneering program, run by Mondelēz International’s own expert research team, will look to demonstrate that more sustainable wheat is also better-quality wheat 2.Īs Europe’s largest biscuits maker 4, Mondelēz International’s ambition is to play a key role in helping to tackle the biggest environmental challenges in wheat farming through a robust approach to Regenerative Agriculture.These tools will empower farmers to measure their own environmental impact, informing and supporting future sustainable decision making on farms. In addition, we will aim to equip farmers with digital tools to help them record farming practices, calculate environmental impact KPIs and improve the efficiency of reporting. Farmers: To support Harmony farmers in their transition to Regenerative Agriculture, Mondelēz International will create the Harmony Academy, which will provide farmers with a holistic package of digital and on the ground training.Harmony farmers will also aim to eliminate the most damaging pesticides. We will also take the most ambitious approach to biodiversity protection in European wheat farming by widening action from Harmony plot to whole farms, and from pollinators to For example, we will ask our partner farmers to diversify crop rotation by including legumes to help optimize fertilizer use, the main source of greenhouse gas emissions in wheat farming.

These practices will aim to help reduce greenhouse gas emissions from Harmony wheat fields. Environment: Harmony Ambition 2030 will help mitigate climate change and reverse biodiversity losses by implementing a strengthened charter of farming practices.The newly announced Harmony Ambition 2030 will accelerate this progress through an across-the-board embrace of Regenerative Agriculture 3, making a lasting impact across three key areas. The Harmony program is also helping Mondelēz International to deliver on its Snacking Made Right mission, to lead the future of snacking by offering snacks the right way for both people and planet, along with contributing to its global goal of net zero greenhouse gas emissions across its whole value chain by 2050.Ĭreated as the first program of its kind in 2008 with just a handful of farmers, the Harmony program now collaborates with 1,360 farmers across 7 European countries, uniquely combining scale with a pioneering local partnership approach. With Regenerative Agriculture at its heart, this next chapter aims to mitigate climate change and reverse biodiversity losses, support all Harmony farmers in transitioning to regenerative practices, and invest in research looking to demonstrate that more sustainable wheat is also better-quality wheat 2. Mondelēz International has today announced the next chapter of Harmony, its pioneering, third-party verified European wheat sustainability program. The company’s goal is to grow 100% of the wheat volume needed for its European biscuits production by 2030, under its expanded Harmony Regenerative Charter.

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